I have been looking into the best WordPress popup plugins for use on my blog. As many of you may be aware I have been using the excellent Optin Revolution for some time now but it was not that I wanted a change as I am a firm believer in the fact if it ain’t broke don’t fix it but it was because the plugin which is a great free version of a paid pro version did not provide all the flexibility I was looking for. A popover plugin is probably the more politically correct terminology than a popup plugin. Popups have gained a bad press from their previous overuse with spammers opening multiple advertising windows when you clicked on a link. There are other options which make the use of popup less important which we will highlight later. On further investigation into this market and my increasing use of direct response marketing with email.
I found that there was quite a variance in the features that these products provided so I though it would be a good idea to review them in a post so you could all gain the benefit of my research and possibly choose your own best popup for WordPress. Firstly why do we need a popup at all on our site. For many years I was also of that opinion and my optin form would sit quietly in the sidebar hoping someone would click on it and fill out their information. You know the feeling! Well after investigating this market which is a very rich one indeed the statistics that I discovered were quite shocking and may make you all rush out and start implementing a popup if you haven’t already. In a review of the stats from a signup test of 1000 subscriptions; which included a popup, a sidebar, a footer and an optin page nearly 40% of the optins were generated from the popup. With the footer and the sidebar sharing joint second place at 20% each and the remaining areas of your site like within posts or pages only generating another 20 or so percent.
This means that the WordPress popover should be the king of your lead generation efforts as it will contribute the most optins for you in its working life. So the criteria for my blog is to have a signup form in the above 3 most effective positions sidebar, footer and popup. If you are using Aweber or GetResponse you are covered for your sidebar as this is the most simple of features to implement. There is also a popup available but there is no control over the placement of this and the design is very limited but its certainly better than nothing. A footer signup form is the hardest to achieve with no coding or the use of a plugin. 0So the criteria for this test is a rich modal 0popup with as much control of the display as possible. Modal means that the user focus is switched to the new popup window until they complete it or close it. If it can additionally be used as a footer or exit all the better but I suspect the free versions will be either or functionality.
This is a great free popup plugin with a rich HTML editing feature. The disadvantages of this plugin is that you although you can control when the popup is displayed per visitor you cannot control per page, post or a delay before the popup is displayed. There is a paid upgrade to the Pro version which enables all these features and increases the functionality of this product. I really like this plugin and the full version allows split testing of upto 5 popup windows plus inline split testing which is something I haven’t seen elsewhere.