How To Make A Website With Your Own Domain Name

Category: Digital Marketing

How To Make A Website With Your Own Domain Name

Category: Digital Marketing

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Digital Marketing

How To Make A Website With Your Own Domain Name

If you’ve already purchased your domain name which we described in our post How to Register a Domain Name you may be wondering now how to make a website with your own domain name i.e what do you do next now you’ve actually got it so that you can get people to actually view your content. Many business select a domain name, some even go as far as purchasing their favored domain to protect them from someone else, you know the ones, the ones that relate to their business niches, the ones no one else would ever think of unless they were in the same industry. But they then do nothing with them, they might think I’ll build my own website to save some money but they don’t go forward with it or even consider consulting with any internet marketing expertise to help them.

This is a shame as your really great business website opportunity could be going to waste, gathering dust. Many people mistakenly feel that if they have already purchased the dream domain name but do nothing with it; then they are still protecting their idea and their little bit of internet real-estate. This is not always the case unfortunately as someone else can purchase a similar name and come at it from a different angle. Consider this  say for example you are a specialist in your area of expertise and you know of some really fantastic opportunities to promote some concept or information that you’ve never seen online before. So you purchase a website domain name that would be just right for this and one day your going to spend some time and sit down and write it all out and get a website online for all the world to see. While you ponder on this and going about how to make my own website another expert in their field very similar to yours; in another state or even another country has the exact same idea as yourself but the difference is that they are not hanging about thinking how to create a website they believe there’s gold in their idea so they register domain name;

They even purchase the exact same domain name that you have purchased but theirs has a different domain extension. No matter there was no competition and  the beauty of their idea is that they get it all down in writing and they don’t worry about web site hosting as they search Google get a guide online to help them and they get a WordPress blog up online with all their information listed on it.  They even write an eBook all about their information and they get to sell it all online and make a nice living. So really the only way to protect your online dream is to get going with it to create ur own website and get there first. I like to think of the internet much like the gold rush of old, everyone looking to stake a claim to their little piece of real estate with their own little plots and this is a good comparison I think. You don’t need to be first, don’t need to be unique, but you certainly have to show up. There is gold everywhere on the internet, but not just financial wealth; there are treasures of all sorts, access to information, services and products but to be involved you need to stake a claim with your own website and domain name.

Choosing your Website Hosting Service Provider

In order to make a website with your own domain name it is important to realize that the domain name that you have registered is only part of the equation and this represents your site name on the world wide web the name that people use to search or find your site but the other part of the equation which in our example above many did not follow up with is the actual detail of hosting websites as this is where our actual content will sit and be served to customers or visitors to your site. This is not a great cost and averages from $5 to $10 dollars a month for hosting. There are numerous hosting providers online; these are the companies that actually own the servers and networks that our webpages will actually sit on when the pages and posts are created.  Our general recommendation to customers is to use either Host Gator or Host9 as they are very cost effective, they provide all the website hosting options you will need, they are very well known, lastly they have excellent support and service reliability.

Setting up WordPress on Your Site

In between the hosting of the site and the domain name someone will have to put the content together and know how to create own website but this no longer needs web design consultants when you are starting off. If you utilize one of the above web hosting providers (Host9 or Host Gator ) they will be able to offer WordPress software for no extra cost and a WordPress blog is easily customized and very easy to be updated. The beauty of WordPress is that once its installed everything else just plugs in to it without screwing everything else up, its so easy. WordPress blogs are renowned throughout the web for ease of use and flexibility. You can do create these sites yourself if you know how to type and you have basic word processing skills you are good to go; making my own website and your little bit of internet real estate just got a little closer.

These are some great step by step guides for installing WordPress and setting up your first  posts:

New to WordPress Where to Start and Make Your Own Blog with WordPress Don’t be frightened of jumping in trying this, remember the worst thing that can happen is the site doesn’t respond and you screw something up when you are learning; so what amend it, fix it or if you have to scrap it all and reinstall WordPress again. It’s your site so who cares, you can do what you like. Don’t like the look of it change the themes, there’s thousands available for free and they plug right in. Keep adding to and tweaking it until it’s the way you want it, learn on the way it’s not a big deal but just get going with it.

Digital Marketing

How To Install WordPress Blog On Your Website – Integrated Or Main Site

Many readers have asked “how to install WordPress blog on your website” so this post is going to take you through the process step by step. A WordPress blog is a great add-on to any website and very easy way to provide updated content to your market or subscribers. By adding content regularly to your site helps increase the visitors to your site and helps also with your internet marketing promotion efforts. The first question you need to ask yourself is whether you want the WordPress blog  to be integrated into an existing site or to be the main focus of your site. Blogging is a great way to add content regularly to your site and if this is the only method that you will be using then the blog should be the main focus of the site.  If however you have a lot of static content that you would like to display or already have a website in place then the blog can be integrated into your existing site and the blog will be linked to by one of the pages off your main website.

How to Install WordPress Blog on Your Website – Main Site Method

Many internet domain hosting providers such as GoDaddy, HostGator or HostNine provide a very simple method how to install WordPress blog on your website this is via the CPanel. Once you have registered your domain and have your domain hosted with a website hosting provider you will be provided with your login information, username and password which will generally take you directly to your cPanel as follows. Scroll down the list of options and you will likely find either a section titled Softaculous or Fantastico. Just look for the blue WordPress logo and click on that link The software installer will then ask you a series of questions as follows, the main advice for this is DO NOT use the same username and password as that used to access the Cpanel for your site. This is a good security tip as you can have different users editing content for your blog and also if your blog does get hacked you can always get back in from your cpanel logon.

Much of the information required from the form is self explanatory and the suggested settings will be populated by default . The main things to change will be the sub-directory if required or blank this section, the site name and description can be changed later but fill this in now if you have this information to hand. Some of the important security aspects to secure your blog is to change the default username from admin to something else. This is the logon name and not your friendly name which can be entered later.  Also change the password to something more secure and lastly the default email although these last two can be altered later. After completing the information the install will proceed and offer the option of emailing the details to you, this is a great help to keep the information safe as if you lose the logon information you will struggle to get back into your blog.

How to Install WordPress Blog on Your Website – Integrated Site Method

If you already have a website and content and you are looking for how to install WordPress blog on your website have a WordPress blog integrated into your existing site. The method is similar to the above. The only difference being that when the software installer asks for a blog location you should include the sub-directory you wish the blog to be included within e.g. blog. Following the blog installation you would then have to update your website menus and content to add the new reference to the blog within your website menu. Then when a visitor clicks on the Blog Menu they will be directed to your new blog. If this is your preferred method it would be worth also updating the blog to include a link back to your main site via a Blogroll link or the Home menu of the blog. The main advice for this is DO NOT use the same username and password as that used to access the Cpanel for your site or for your main website logon. After the installations have completed depending on which method you have used you will be directed to the WordPress log on page. Use the username and password you entered in the setup information and you will then be able to log on on to your WordPress site for the first time. If you do not have Cpanel and Softaculous or Fantastico to install WordPress there is still a method how to install WordPress blog on your website, which I will detail this further in another blog


Digital Marketing

Tracking Google Keyword Ranking With Market Samurai

Tracking Google keyword ranking with Market Samurai will be something that most blog or web site owners will look to investigate at some time or another in the life of their blog. The reason being that the aim when you establish your own blog will be to promote something of interest or something of value, this can be financially or personal value but nevertheless at some point you will want to investigate how well your site is doing. Keywords and keyword rankings are the way websites and blogs are measured against each other and sorted within the SERPS “Search Engines Result Page”. So in order to ensure your website or blog is getting enough organic search traffic you will want to discover if your keywords are ranking at all; and if so where they are ranking.

To do this I have used a number of rank trackers, some manual some automatic. Manual methods are quick for a one off to check keyword ranking and there are also some free keyword tracker such as SEOCentro but they do not help when you are trying to track over time and tabulate how you are ranking. For this it is better to utilize an automatic method such as tracking Google keyword ranking with Market Samurai. Market Samurai is a great keyword research tool for SEO, with a one off cost and all updates after that free for life. It’s my personal favorite for keyword research but additionally Market Samurai has some other great features which are often overlooked such as the online rank tracker with the Market Samurai Rank Tracker. To use this the first thing you will want to do us Create a New Campaign for your keywords that you are looking to track. The campaign name will be what you refer to it as and within this you can select whether you want to track keyword rankings within Google, Bing and Yahoo or any combination of the three. After creating your new keyword campaign, next you enter your domain or optionally domain URL’s where your keywords are associated.

Next you add your keywords that you would like to track. It is recommended that you track only the keywords that you are actually targeting as this will reduce the allocation against your account. This post relates to the newer version of the Rank Tracker as previously you had unlimited rank tracking data within the Market Samurai ranking tool but there were issues with people abusing this and so now there is a limited free volume of searches you can conduct per person with an upgrade option if this is not sufficient. I have found this free volume works great and has not been an issue for myself. Once you have created a few campaigns if you have a number of blogs or websites to monitor you can switch between them to view the data within each within the Campaigns Manager. This also allows you to amend the day the data is updated. Market Samurai Rank Tracker updates your data weekly. The data within each of the keyword ranking campaigns displays the keyword, whether it’s actually being tracked, the page its been found on and the rank of the page. The page rank appears with a green or red arrow indicating green moving up or red moving down in the Google keyword ranking.  Alongside each keyword is a chart option allowing you to view the keyword ranking as a chart over time and also the back links over time.

Digital Marketing

Best Free WordPress Popup Plugins Of Turbo Charge Your Email List

I have been looking into the best WordPress popup plugins for use on my blog. As many of you may be aware I have been using the excellent Optin Revolution for some time now but it was not that I wanted a change as I am a firm believer in the fact if it ain’t broke don’t fix it but it was because the plugin which is a great free version of a paid pro version did not provide all the flexibility I was looking for. A popover plugin is probably the more politically correct terminology than a popup plugin. Popups have gained a bad press from their previous overuse with spammers opening multiple advertising windows when you clicked on a link. There are other options which make the use of popup less important which we will highlight later. On further investigation into this market and my increasing use of direct response marketing with email.

I found that there was quite a variance in the features that these products provided so I though it would be a good idea to review them in a post so you could all gain the benefit of my research and possibly choose your own best popup for WordPress. Firstly why do we need a popup at all on our site. For many years I was also of that opinion and my optin form would sit quietly in the sidebar hoping someone would click on it and fill out their information. You know the feeling! Well after investigating this market which is a very rich one indeed the statistics that I discovered were quite shocking and may make you all rush out and start implementing a popup if you haven’t already. In a review of the stats from a signup test of 1000 subscriptions; which included a popup, a sidebar, a footer and an optin page nearly 40% of the optins were generated from the popup. With the footer and the sidebar sharing joint second place at 20% each and the remaining areas of your site like within posts or pages only generating another 20 or so percent.

This means that the WordPress popover should be the king of your lead generation efforts as it will contribute the most optins for you in its working life. So the criteria for my blog is to have a signup form in the above 3 most effective positions sidebar, footer and popup. If you are using Aweber or GetResponse you are covered for your sidebar as this is the most simple of features to implement. There is also a popup  available but there is no control over the placement of this and the design is very limited but its certainly better than nothing. A footer signup form is the hardest to achieve with no coding or the use of a plugin. 0So the criteria for this test is a rich modal 0popup with as much control of the display as possible. Modal means that the user focus is switched to the new popup window until they complete it or close it. If it can additionally be used as a footer or exit all the better but I suspect the free versions will be either or functionality.

Optin Revolution

This is a great free popup plugin with a rich HTML editing feature. The disadvantages of this plugin is that you although you can control when the popup is displayed per visitor you cannot control per page, post or a delay before the popup is displayed. There is a paid upgrade to the Pro version which enables all these features and increases the functionality of this product. I really like this plugin and the full version allows split testing of upto 5 popup windows plus inline split testing which is something I haven’t seen elsewhere.

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Digital Marketing

Why You Should Split Test Your Blog or Website

The function of just about any blog or website is to inform, entertain or earn revenue so why should you want to split test your blog or website? Well if we consider any of the functions doing any single one of them better should be a good thing. You can inform more people, entertain more people or possibly earn more revenue with your site as a direct result of your online website testing.

But How Does AB Split Testing Your Site or Blog Help in This Process and What is Split Testing?

Consider a website which is perhaps poorly designed or badly laid out; without anyone considering a website test plan the site will never improve to attain its full potential; this is what split testing your blog or site sets out to achieve. The major consideration when conducting an AB split test is to ensure that you have a record of the current state or condition of the blog or website in order to measure a variation. Going back to your school science days this would be known as your control sample which we will experiment against. In order to measure a variation you will then also need to have some form of tracking or statistical tool in place which will measure the variation. The variation may be positive or negative but the Google split testing process aims to change one condition at a time hence the AB split test terminology; with an aim in order to increase the performance of a given condition over time. The condition may be an increase in user engagement measured by Facebook likes, Tweets, Goggle+ shares, comments, mail list opt-ins, time spent or conversion of the site measured by increased revenue from ad clicks or products purchased.

Items which you can consider split testing are as follows

  • Title fonts
  • Title color
  • Title font size
  • Title text
  • Sub Headings within the Article
  • Article Length
  • Article content
  • Default body font
  • Video Content
  • Different Images
  • Video placement
  • Image placement
  • Site Theme
  • Ad Types
  • Ad Placement
  • Calls to Action
  • Audio

If you are using WordPress you might want to consider testing your Widget placements, the items within your Widgets and the number of Widgets.

First Things First – Decide What to Split Test

So before we begin the process to split test your blog or website we will need to decide what we are going to change and how we are going to measure this within our website testing plan. Depending on the metric we are looking to improve within the Google split test may define the way that we are going to measure this. Time on site may be measured by Google Analytics;  mail list op-tins via Aweber stats; ad clicks by Google Ad-sense or other paid traffic statistics. It is worth documenting the desired outcome of the website split testing or email split testing so that it can be reviewed later against the outcome. An important consideration of the split test is that you have enough traffic or visitors to the site to measure a reliable result. This is usually considered at least 100 views, the split test condition can then be measured for an increase or decrease. As our aim is to continuously improve an area one piece at a time it is inevitable that the data might not provide the data that we were expecting i.e. the split tests might show a decrease but even this data is valuable as it shows we were going in the wrong direction so we can reverse it. Eventually you may reach the point where the 2 variables cannot be optimized further as the output of a test shows a balanced output with the same data resulting in either version. Another point to note is that the split test negative or positive picture may not be what we had anticipated before running the test but it is important that we utilize this data and not ignore the outcome. Much like a focus group this us the customers opinion which we ignore at our peril.

WordPress Split Testing Plugins

WordPress split testing can be carried out by using a specialized WordPress split testing plugin, there are a few of these available for free if you search for split test within your plugins page or within Google. The ones I prefer are WordPress Landing Pages and Max A/B. These 2 WordPress plugins make testing a variation on your site such as landing page split testing or variations in headers very easy, they do not work for posts though only pages. But hey ho they are FREE. The MAX A/B plugin allows you to test a page against another 3 variations, this can be set and forget as you can run the test until a condition is reached then come back and review your results. The plugin will automatically rotate the different variations until the test condition is reached or you stop the test.

Digital Marketing

How To Find Keywords For Your Post Or Site With Low Competition

Knowing how to find keywords for your post or site with low competition is a good technique as it allows you to get more bang for your buck with each post. When you first create your website or blog you will likely have a plan in mind for it with regards the way you would like it to grow and the material you would like to cover. Part of this plan may also include the material you might want to promote or the way that you may consider to make money from your  website or blog. Part of the success of your website or blog in its chosen area of specialty or expertise will rely on a number of factors, one of these will include the uniqueness of the content which is displayed within the site and another very important factor is how well the material that is presented within the site is searched and ranked within the Search engines or SERPS

One of the problems with blogging is that you can either just write freely about your topic and hope that you material will rank and hence get found within the SERPS and get traffic or else you can be targeted in your approach to writing content so that you may be able to better rank your material and be writing about topics that include keywords which have a lower search volume but less competitive. Another consideration would be if your topic was very competitive like internet marketing then you would be better off trying to rank lower competition keyword posts than very high competition keywords. So the common question often asked is  “How do I find keywords that are searched frequently but are less competitive”. Well as we have highlighted previously in another post you can use a keyword search tool like Market Samurai or else you can use Google of course to find keywords with the Google Keyword Tool.

This is similar to the process when we are looking for niche selection but in this instance we are already on topic so we know what topics we want to want to write about and we are now looking for how to find keywords used frequently in search terms which will be related to our content. To begin this process we can use brainstorming techniques to search the web for some good content to give us ideas that we might then be able to present our views about the topic or we might be able to present this information with a new spin or better insight into it. Once we have our topic in mind we can use Google search as a keyword suggestion tools and if we enter the topic phrase we will be presented with the top searched content on this phrase which will then help us with ideas for locating the related best keywords which are less competitive that we can then utilize within our next phase.

The next phase on how to find keywords which are searched frequently is to then enter these search phrases or topic variations within the keyword research software or Google Keyword analysis Tool. Google will then return the search volumes for the phrases and keywords that you have entered plus those additional keywords and phrases which have search volumes and are closely related to our keywords. From this list of keyword searches we can either then just review the list and identify phrase variations that we can substitute or include additionally within our post or we can be more scientific about it. Ideally what we are looking to achieve is to find a keyword or keyword phrase that has a sufficient search volume to generate sufficient search traffic but is not too highly competitive so that the keyword rankings would be to low to be never found. In this example we will use the Google Keyword Tool and within this Google allows us to filter the returned Google keywords search results to weed out the gems and find top keywords by use of some filters.

Firstly we would want to ensure that the local search reflected the country we are targeting this is generally the United States. Then we  would want to select a filter <= 5000 which indicates a keyword ranking with less than 5000 monthly searches. Then we would want to select Exact Search from the filters on the left. An ideal keyword to find is one with around 1000 searches a month but a very good tip is to look at a group of closely related keywords and use these within the post also. This helps with the LSI (Latent semantic indexing) relevance of your keyword and currently the Google Keyword Tool includes a BETA function which automatically does this for us. This is a great help for PPC marketing but is also a big assist with our SEO ranking and the SEO rank of the keyword. So from the above Google Keyword Tool search we have discovered how to find keywords which are not too competitive but still get a sufficient search volume to make them worth utilizing on our blog.

Digital Marketing

Newcomers To Internet Marketing – Here Are 10 Useful Tips To Get You Started

Needless to say the internet has clearly revolutionized our way of life. The whole world is now accessible at the click of a button. But for those wanting to be a part of it, it can still be an overwhelming challenge.

Below are 10 Tips for beginners to Internet Marketing

1. Reckon positive

Avoid negative individuals like the plague. Too many times I have heard people who have not yet started making their own website howling “It is never going to work”! Use your time and efforts researching your interests and leisure activities and find out exactly how they could be utilized in your website. Choosing a subject that you are interested in will help to keep you motivated in the long run.

2. Study the terminology

It is vital that you know commonly used online marketing terms. Familiarize yourself with the following basic terms: affiliate, anchor text, Google Analytics, Alexa Rank, back links, blog, domain name, host, hyperlink, IP address, Keyword, Ezine articles, HTML. As you gain confidence you will extend your technical vocabulary.

3. Get the necessary skills

Nearly anyone who enters the online marketing world without the necessary skills will undoubtedly fail or spends months if not years of unnecessary sweating and struggling whilst desperately trying to figure it out. Most people would not attempt to drive a car without firsttaking a few driving lessons! Internet marketing works on the same principle. Instead of “diving” head first, take time to learn basic skills. From how to upload you website to the web, to inserting links, videos, pictures, etc. There are thousands of cheap online courses available.

4. Inform as many people as possible about your website

Make sure you show your website URL in your emails, on your business cards, basically everywhere you can legally do so.

5. Utilize the right Tools

From helping you to do your research (Google AdWords tool, market samurai…) to uploading your website (filezilla, AceFTP) there are thousand of tools and resources available.

6. Make the most of the Freebies

There are lots of FREE tools and resources online. From WordPress to make your blog or website to Google keyword tool to research your market! Before spending any moneyalways do first a thorough search online for any free tools and resources you can find.

7. But all is not free

Although internet marketing is relatively inexpensive, to function properly you will need to pay for web hosting (this is to have your website online) and invest in some tools like an autoresponder.

8. Choose the simple option – become an Affiliate

Although you might have read lots of information about making your own product, as a beginner it is much simpler at first to sell someone else’s product. By becoming an affiliate you will be able to choose from a large number of online companies and rapidly start to promote their products.

9. Write quality content

Fundamentally, you need to become an expert on the topic of your website. Sharing lots of rich information will produce the greatest results.

10. Ultimately Don’t give up – “Rome was not build in one day”. 

00When I first tried to make my own website, I realized early on that there was a lot more to internet marketing than making a gorgeous website.

Digital Marketing

Chad Lieberman From 6w Teaches Seo Ppc Vs Organic Marketing

Chad Ian Lieberman, the lead Search Engine Optimization (SEO) specialist at 6WSEO, today announced the release of yet another of the company’s awesome SEO trainings on Pay per Click (PPC) marketing versus organic marketing. The training aims at giving businesses insights on why they should opt for search engine optimization for their business websites, as opposed to going for PPC marketing upfront. “Unlike PPC, SEO offers a long term traffic solution to a business. With PPC, your traffic stops coming in as soon as your pockets run dry. Of course, if you have very deep pockets, you can go with PPC solely. But it is advisable to take advantage of organic traffic from the search engines because it is easily achievable, keeps flowing for the long term, and is very affordable”, said Chad.

Although the SEO process takes time for the results to be visible, Chad advises that it is the best option if what a business seeks are long-term solutions to its web traffic and visibility problems. Organic traffic is timeless and once it starts coming in, it does not stop. The only time it may stop is if the foundation of your SEO campaigns was not on the right pillars, or if you used black hat techniques to achieve your rankings. These reasons may get your site dropped in the rankings or banned altogether when the search engines update their algorithms. “For new businesses websites, one may opt to go for both SEO and PPC simultaneously. The PPC brings in instant traffic to the website so that you can kick start the business’ web traffic as you wait for the SEO efforts to yield results. However, as soon as your organic traffic kicks in, you should switch off the PPC campaigns. In any case, the organic traffic, if targeted right, should bring in buyers who help you recover/compensate the PPC costs used”, adds Chad.

About 6WSEO

6WSEO is a leading USA SEO agency based in New York. It is a top 100 SEO Agency in the US offering cost effective search engine optimization services and keyword research, which leads to highly effective and affordable organic marketing. Its services help both small and big businesses to get better visibility online. It offers creative and customized SEO programs for its clients. Among its services are On-Page SEO, Off-Page SEO and keyword research.

Seo Proves Panda Recovery Is Possible
Digital Marketing

Seo Proves Panda Recovery Is Possible

When other search engine optimization companies are blaming Google for poor client performance, SEO what clients are singing their praises for outstanding results. One recent example came from a newly acquired e-retailer who said, “My previous SEO person just emailed me saying that NO site has yet recovered from Panda; and that a group is attempting to form a class action suit against Google for dropped rankings. We are so pleased to see so many terms that were lost after Panda, now back on pages 1, 2 or 3 as a result of SEOwhat’s strategies.” “Companies with bad performing clients are simply are not paying attention to what Google wants anymore; it’s simple carelessness on the part of the service provider if they don’t understand Google’s rules”, says company founder Catherine Seven. “Google is working to assure that spammers are no longer rewarded. Does this hurt some big players? Yes, but that doesn’t mean you can’t recover from it with the right methods and correctly executed actions.”

SEO takes a unique and principled approach to search engine optimization. As a company of 7 years they have successfully navigated the world of online marketing and organic rankings. Further, with a company personnel background grounded in IT that spans more than 15 years, they possess a competitive edge that translates into long-term, lasting results in organic rankings for their clients.“If your SEO Company is telling you no one is recovering from an algorithmic change then chances are that ‘SEO expert’ was only utilizing one variable Google looks for in its long list of qualifications. If you put all your eggs in one basket and Google changes the basket, your eggs are busted: in other words, your rankings will be gone.” Slow and steady is the advice Seven gives for companies looking to improve from ranking set-backs. “Slow and steady yes, but make sure you are re-building on a solid foundation. What I mean by that is, make sure your site is truly optimized for organic search ranking success. Your house needs to be built strong in order to survive the storm”, Seven continues. “The approach to successful SEO includes more than just re-doing your meta tags and then spamming you out with link building. Our approach involves a deep analysis of your site from an SE (search engine) perspective, as well as the actual structure of your site – we work from the inside all the way out to design and conversion because in the end, the entire package matters.”

The approach does seem to be working successfully for many companies still trying to recover from Panda fall-out. Another national client who preferred to remain anonymous did tell us, “The slow steady process is working and we are excited to be seeing real results. We’re so grateful, after all that we went through to see our terms coming back. We know no other company would have the expertise to ‘fix’ our site – Catherine Seven and the team did it”. It’s not just new clients touting the genius of and their successful approach to SEO, but long term clients alike. Ron Yates, owner of J.R.Yates has been with since. “I believe our website has avoided negative repercussions from algorithmic updates, like Panda because the SEO strategies that employs are solid, sound strategies”, said Yates. “We are proof that their refusal to compete in the marketplace with gimmicks and spamming techniques is a benefit to us, the client. takes a quality steady work approach that adds value to our website and to our rankings within the search engine.

Digital Marketing

Optimize Your Websites Before Google Takes A Dislike

I recently came across a post on a blog I like to read by Andrew Hansen that helped me improve my sites and got me thinking about the amount of other peoples sites I had seen which did not have what I’m about to share with you. There are important pages that you should add to your site that can help Google love it and think of your site as safe, marking it as high quality. Most of us know about the clampdown lately on PPC sites that Google implemented,  with some sites completely disappearing and people been banned from Google Adwords. But in reality, do you really need any of these pages on your site. Here is that list and see if you have any of these on your Websites.

What The Hell Are Half Of These!

Well, that’s a bit over dramatic ha, but you would be surprised how many people have hardly any of these on their websites, and I myself have been guilty of this too. So, I had around 10 Halloween sites that only had the privacy page on them. No contact, no About us etc. but they were doing just ok and the quality score was average. So I added a disclaimer, contact, about us but that was really it. My disclaimer is my affiliate agreement and explains everything. But in adding these I did see improvements in my websites quality score which was brilliant. I do believe having an About Us, Contact, Privacy Policy and disclaimer (if you are an affiliate or sell products) is important to a site. But through my research into the DMCA Policy, Anti Spam Policy and Terms of Use I came to the conclusion that they are just legal documents that you do not really need to add to your site. Andrew does some interesting tests you can see here on Andrew Hansen’s blog. With his theory I do have my own. I really believe that the Google algorithms can not factor whether a site has  random legal documents or not, the privacy policy yes, but the others, no. I also believe there maybe another factor in a rising quality score, and that might be the fact that as we know, more pages and more content, helps determine our quality score. As I have seen an improvement in all my sites, I can only recommend adding the Contact page, about us, privacy policy and disclaimer, shown you are here for the safety, honesty and protection of the people who visit your site or blog.