Ecommerce continues to grow in sales. It is expected to surpass records of nearly four trillion dollars this year. It is an excellent time to start an eCommerce business, as online shopping continues to be the norm.
Growth accelerates, and so does competition. This is why it is crucial to have strong marketing strategies in place.
Strategy 1: Email Marketing
Email marketing still works. Building an email list and collecting contacts is the first step. Attracting the right customer is much more important than just getting emails.
Segmentation is key to email marketing success. Your campaigns will be more successful if you make your content more personal. Ecommerce marketing automation is a great tool. Marketing automation can help you build and nurture an email list.
Ecommerce: Automated email examples
While there are many different types of emails that brands can send, there are a few essential email campaigns for eCommerce businesses.
Welcome email – Subscribers should be greeted with a welcome email when they sign up or become a customer. Research shows that customers are more likely to convert at 52% than unsubscribe after receiving a welcome mail.
Abandoned cart emails – These emails form a crucial part of any marketing strategy. An email can be sent to customers who add a product to their cart but don’t make the purchase. It may remind them of the product or offer a discount.
Browse Abandonment email – This email is sent out to subscribers who were browsing products, but have not added any items to their carts before leaving. These emails are very effective as they are personalized and have a high open rate and conversion rate.
Confirmation email – Customers need confirmation emails to confirm that they have received their order and that it has been shipped. These emails are very popular. These emails are highly open-friendly and can be a great way for brands to build trust with customers, which in turn will lead to repeat business.
Strategy 2: SMS Texting
SMS is a common communication method for most people. eCommerce has discovered that texting is essential for a business to be successful. 90% of SMS messages can be read within three minutes of being received. This is a great way for subscribers to be notified and allows them to view more messages.
This option can be added to your visitors’ list by collecting mobile numbers and email addresses in addition to the sign-up form. You can send SMS as standalone messages or integrate it with your email marketing.
Strategy 3: Content Marketing
Content is still the king! Content is the foundation of everything you create. All content, including product descriptions, banners and emails, as well as social media posts, SMS messages, newsletters, and email templates, has one thing in common: the content. It is important to consider how your product will benefit customers before you start creating content. What problems does it solve? The product will be more popular if you are able to offer a solution.
Content should provide value and quality information. Your content should be relevant to your ideal customer as well as your brand. Your SEO and search engine ranking will be aided by quality content on your website as well as social media channels. This will give your brand more chances to reach the right audience. Our directory contains listings for content marketing agencies for start-ups.
Strategy 4: Social Media
Your overall marketing strategy must include social media marketing. Social media is used by billions of people to spread awareness.
Social media allows you to show beautiful images that will entice customers. Brands have the opportunity to engage potential customers and share stories that will increase conversions. Engage and respond to direct messages and comments. Social media offers a lot of opportunities for trust and connection.