Leading UK based Online Marketing Agency, Hit Search, have recently urged companies to ensure all of their divisions of online marketing are pulling in the same direction to help boost overall online marketing efforts. The Liverpool SEO agency have recently spoke of how companies that in the past have had two separate search engine optimisation (SEO) and Pay Per Click (PPC) operations may not be getting the best results and return on their investment compared to an integrated campaign.
Shared knowledge and research between agencies or departments within the same online marketing agency can help to discover unexplored opportunities as well as mutually helping each team’s efforts. In situations where one department has carried out research on new terms or made discoveries in analysis tools such as Google Analytics then it makes sense for this information to be shared amongst all involved in a business’ online marketing campaign but this isn’t always the case. Andy Redfern, Director at Hit Search said, “Sometimes different teams or agencies will not share this kind of research and so the same work is done by multiple teams or departments, taking time and resources away from other ways to drive the company forward.
Within any online marketing agency there should be a focus on doing what’s best for the client and ensuring they are getting a leading service for what they are paying. A key part of this would certainly be an open line of communication not only between SEO and PPC but other key facets of online marketing such as Affiliate marketing and social media as well” Andy went on to say, “Here at Hit Search we pride ourselves on having a team that is in constant communication with each other across all services we offer, sharing new opportunities and findings across the company as and when they are discovered.” Hit Search is a leading SEO and PPC agency in the Northwest and in London with a focus on ensuring their clients ROI to ensure clients see that their online marketing campaign is producing tangible results that benefit the business.