How To Find Keywords For Your Post Or Site With Low Competition
Digital Marketing

How To Find Keywords For Your Post Or Site With Low Competition

How To Find Keywords For Your Post Or Site With Low Competition
Digital Marketing

How To Find Keywords For Your Post Or Site With Low Competition

Knowing how to find keywords for your post or site with low competition is a good technique as it allows you to get more bang for your buck with each post. When you first create your website or blog you will likely have a plan in mind for it with regards the way you would like it to grow and the material you would like to cover. Part of this plan may also include the material you might want to promote or the way that you may consider to make money from your  website or blog. Part of the success of your website or blog in its chosen area of specialty or expertise will rely on a number of factors, one of these will include the uniqueness of the content which is displayed within the site and another very important factor is how well the material that is presented within the site is searched and ranked within the Search engines or SERPS

One of the problems with blogging is that you can either just write freely about your topic and hope that you material will rank and hence get found within the SERPS and get traffic or else you can be targeted in your approach to writing content so that you may be able to better rank your material and be writing about topics that include keywords which have a lower search volume but less competitive. Another consideration would be if your topic was very competitive like internet marketing then you would be better off trying to rank lower competition keyword posts than very high competition keywords. So the common question often asked is  “How do I find keywords that are searched frequently but are less competitive”. Well as we have highlighted previously in another post you can use a keyword search tool like Market Samurai or else you can use Google of course to find keywords with the Google Keyword Tool.

This is similar to the process when we are looking for niche selection but in this instance we are already on topic so we know what topics we want to want to write about and we are now looking for how to find keywords used frequently in search terms which will be related to our content. To begin this process we can use brainstorming techniques to search the web for some good content to give us ideas that we might then be able to present our views about the topic or we might be able to present this information with a new spin or better insight into it. Once we have our topic in mind we can use Google search as a keyword suggestion tools and if we enter the topic phrase we will be presented with the top searched content on this phrase which will then help us with ideas for locating the related best keywords which are less competitive that we can then utilize within our next phase.

The next phase on how to find keywords which are searched frequently is to then enter these search phrases or topic variations within the keyword research software or Google Keyword analysis Tool. Google will then return the search volumes for the phrases and keywords that you have entered plus those additional keywords and phrases which have search volumes and are closely related to our keywords. From this list of keyword searches we can either then just review the list and identify phrase variations that we can substitute or include additionally within our post or we can be more scientific about it. Ideally what we are looking to achieve is to find a keyword or keyword phrase that has a sufficient search volume to generate sufficient search traffic but is not too highly competitive so that the keyword rankings would be to low to be never found. In this example we will use the Google Keyword Tool and within this Google allows us to filter the returned Google keywords search results to weed out the gems and find top keywords by use of some filters.

Firstly we would want to ensure that the local search reflected the country we are targeting this is generally the United States. Then we  would want to select a filter <= 5000 which indicates a keyword ranking with less than 5000 monthly searches. Then we would want to select Exact Search from the filters on the left. An ideal keyword to find is one with around 1000 searches a month but a very good tip is to look at a group of closely related keywords and use these within the post also. This helps with the LSI (Latent semantic indexing) relevance of your keyword and currently the Google Keyword Tool includes a BETA function which automatically does this for us. This is a great help for PPC marketing but is also a big assist with our SEO ranking and the SEO rank of the keyword. So from the above Google Keyword Tool search we have discovered how to find keywords which are not too competitive but still get a sufficient search volume to make them worth utilizing on our blog.