When global economy is in recession, many people are searching for ways to set their online based business successfully and they want to find different ways to have more sales and entice more customers to their website. How can emotional marketing be applied for website promotion? This is a very hot question. Emotional marketing is the best way to match your target clients to a product or service. Very often people buy products and services on impulse because of emotions. Aroma is the most powerful emotional trigger that goes right to the limbic in the mind. Emotions often prevail over logic. It`s obvious we can not apply fragrances on our websites. When people are laughing, the endorphins are freed which are substances that improve their mood. And when people in a good temper when they are on the website, they tend to purchase what you can provide. Color is another emotional trigger.
Color influences customers significantly. Green evokes thoughts about money and business and aquamarine helps people to be calm and serene; night-blue, darkly brown are depressing. various events, news and interest, all this affects emotions of people. Trade names and the products that they introduce have emotional relation with the products and services which make them to do something. For instance, air boots make sporters think that they will play better. Companies apply emotional marketing via ads to make clients feel a personal connection which they apply control market share. You should make your website triggering and useful to the clients. The colours of your website should have relation to the product. For instance: if you market video games on your website, use yellow and red colors, this will boost sales. Your visitor should make emotional link to what you sell on your website before they will purchase.
All day long consumers are surfing the internet, they get plagued with ads. The ads they click on are the only they that they are emotionally enticed to. First of all they are enticed by the color, then the content, the front type and volume in the end. Make sure that the text heading attracts customers to take action via some kind of emotion, curiosity for example; debt cover; becoming wealthy; finding financial solutions etc. Now the visitors click and enter your website, your landing page should convince the visitors that you comprehend their problem and the content should highlight that you give exactly what they are searching for, you are the only one who can satisfy their demands. Emotional marketing can be used for your website promotion by leaving emotional comments on social website blogs which would encourage responses.