Before we discuss the most effective mobile marketing strategy for your business we should firstly examine what exactly is meant by mobile marketing and how it fits within our internet marketing strategy and the types of internet marketing promotions that we have available. Simply speaking mobile marketing is the process of marketing or presenting content to a potential customer via a handheld device such as a cellphone or some brand of tablet. Obviously there is a wide disparity in the type of handsets available in the cellphone market and you must factor in that the mobile devices are not all smart devices with touchscreen displays. Mobile marketing can be defined as using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”
Mobile marketing is sometimes also referred to as wireless marketing as generally mobile marketing is termed the method which uses the cell carrier or wireless service to distribute the message or advertisement. The use of “wireless” within mobile descriptions relates to the wireless cell network not a wireless LAN connection such as you might connect to at home or in a hotspot. Check out the statistics on this infographic showing the effectiveness of a mobile marketing strategy. One of the most remarkable statistics if there was any doubt on the effectiveness of mobile marketing is the increase in marketing spend on mobile marketing over the past 4 years. The value has quadrupled since 2009 from less than half a billion dollars to three and a half billion dollars. In stark contrast to this statistic is that 45 percent of business do not yet at all have an effective mobile marketing strategy. It would be interesting to discover how this statistic has changed over the past few years also. In Google new we can see that the push is towards gearing up for advertising on smaller displays whereas the trend was previously for handset displays to get larger.
Mobile Advertisers Brace for Smaller Smartphone Screens – Mobile Marketing Watch
Marketing Land Mobile Advertisers Brace for Smaller Smartphone Screens Mobile Marketing Watch Mobile Advertisers Brace for Smaller Smartphone Screens 289×300 Mobile Advertisers Brace for Smaller Smartphone Screens It’s been a primary concern for many. Possibly this is to try and capture the large volume of users with devices which are not smart devices. In 2012 it was estimated that nearly fifty percent of handsets sold within the United States were not smart phones.
Mobile Marketing and M2M Communications (The Internet of Things)
Outtakes from the NJ chapter of the BMA summit where Christina “CK” Kerley discussed mobile and m2m communications, aka “The Internet of Things”
Mobile Coupons Fueling Mobile Commerce – Mobile Marketing Watch
Mobile Coupons Fueling Mobile Commerce – Mobile Marketing Watch – Mobile Coupons Fueling Mobile Commerce Mobile coupons and mobile commerce have an inextricable future together. That much is clear in a new report. This is another interesting statistic if there was any doubt about the effectiveness of a mobile marketing strategy. From the beginning of until the end of, mobile commerce increased from 3% of all eCommerce to a whopping 11%; a value estimated at eighteen billion dollars. Mobile coupons were an increasing trend as one of the drawbacks of mobile handsets has been the limited display size whereas clipping a coupon can be achieved easily on a mobile handset. So if you haven’t yet established a mobile strategy of your own get to work on it as soon as possible. There are a number of things you can implement quickly if you’re on WordPress such as using responsive or adaptive themes and mobile aware plugins. However you should really be considering embracing mobile users and developing an effective mobile marketing strategy to embrace these users specifically with mobile content as in the long run it will help increase your business or your business may even suffer if you neglect them.
